Pepsi-Cola North America (PCNA), the industry's fastest-growing total beverage company, today unveiled its latest soft drink innovation � a fusion of berry and cola, Pepsi Blue. Providing a whole new beverage experience, Pepsi Blue will be launched nationally in 20-ounce bottles in August.
"Pepsi Blue was developed by and for teens," said Dave Burwick, SVP, marketing, carbonated soft drink brands, for PCNA. "We talked to thousands of teens about creating a cola fusion, and they told us two things: Make it berry and make it blue. Teens understand fusion better than any other age group. They live it every day � in their music, fashion and culture."
Nine months in the making, Pepsi Blue was one of more than 100 cola fusion concepts tested by PCNA's innovation and R&D groups. It was the resounding choice among thousands of teens, two-thirds of whom said they would purchase Pepsi Blue regularly when available.

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